Scotch Cup

The Scotch Cup is the annual world championships for curling, organized by the World Curling Federation and contested by national championship teams.

History
The Scotch Cup began in 1959. The Scotch Cup was created by Toronto public relations executive and former sports journalist Stanley D. Houston on behalf of the Scotch Whisky Association, a client of Houston's agency Public Relations Services Limited, which was looking to generate increased North American exposure for its products.[citation needed] The first three Cups were contested between men's teams from Scotland and Canada. The United States joined the Scotch Cup in 1961, and Sweden also joined the next year.